Sometimes when I ask people about the majors they picked in college, I get an answer—regardless of the major—akin to “because it’s like, just so fundamental, you know?” The neuroscientist thinks, the brain, the brain! Everything starts with the brain. The writer thinks, where would we be without language, without the ability to communicate our ideas? The investment banker thinks, money runs the world, and he who commands it shapes the entire planet. The environmentalist thinks, none of this would matter if we didn’t have an earth to live on. The designer thinks, everything is designed and design can solve all the world’s problems.